What Does Your Company Need? CRM vs. ERP

ERPs are often used to manage end-to-end organizational processes, and they may contain a customer relationship management (CRM) module. CRMs, on the other hand, are unable to do ERP functions on their own. When CRMs make use of transactional data, it usually indicates that they've been linked with an ERP system and are pulling data from it.

Aside from the basic difference in the end-users of both systems, ERPs and CRMs vary in how they contribute to the improvement of the bottom line. ERP systems aid in the optimization and automation of business operations, resulting in cost savings and an improvement in the overall health of the organization. CRMs, on the other hand, are intended to enhance the customer experience to achieve the aim of increasing sales. As a result, each system is equipped with a unique set of measurements.

CRM performance is measured by generating leads and retention rates, which may be impacted by a variety of factors, including marketing and advertising campaigns, website optimization, improved customer service, and other factors. ERP success results in revenue growth, cost savings, and improved key performance indicators (KPIs). To put it another way, ERPs help firms save money, while CRMs help them earn more.

Similarities Between ERP & CRM

Data is the most important asset for both systems, which is why they are driven by it. Because of this, data collection, unification, and analysis are the foundations of their operations. Both systems provide their users the ability to make data-based choices and accurate projections.

We Can Take Care of That for You!

Altaligence has ERP and CRM adapters to help you combine the important apps needed to run your organization. Connecting and integrating your company with the apps it needs to develop and expand is easier than ever. In addition to pre-built templates for the most typical application connections, Altaligence includes a robust collection of tools that may be customized for more advanced purposes.